WE'RE NEVER RELUCTANT to make startling proposals or to advocate an unprecedented course of action. Because we believe creativity is the key to making an impression - particularly on a limited budget.

WE'LL HELP YOU fashion your news into something newsworthy. We're not afraid to work hard. Indeed we relish it. And because we don't charge by the hour, our clients repeatedly tell us we do more than they expected.

WE DON'T BELIEVE in substituting tasks performed for one client with those planned for another. We simply identify what defines a client as unique and then we design intelligent, powerful, sometimes whimsical concepts to attract coverage.  

OUR CLIENTS APPRECIATE that our familiarity with the travel industry means we're never intimidated into telling you "yes, what a neat idea," if we think it isn't. Nor do we blind you with meaningless corporatespeak or ridiculous marketeers' jargon.

WE'RE ALSO VERY PICKY. Which means that we can't and won't represent everybody. We know our strengths - and we know our weaknesses. And one of our weaknesses is that we want to represent only those clients about whose destination or product or service we're enthusiastic, or for which we feel a distinct fervor. Some people may consider this ethos idealistic, naive or shortsighted. We don't. We know that by being selective, we serve our clients best and never do a job that could remotely be considered second-rate.

WE HATE SHLOCK. We believe in quality and the finest taste in everything we do - from a press kit to a masked ball. There's no reason the simplest press release need read like a shopping list or a corporate report. We prefer writing that's bold and elegant. And it's our experience that beautiful writing succeeds where the mediocre is ignored.

ALL IN ALL...

SIMPLY STATED, our clients receive the benefit of our experience, intelligence, judgment, creativity, taste, talent and contacts. Indeed, because of who we are, and what we've done over the decades, our contacts in the world of travel public relations are extraordinarily rich. Our team of staff is well-known...and, extremely importantly, well-liked. Which makes spreading your message less daunting.

IT'S OUR EXPERIENCE combined with our deep-down love for everything to do with travel that enables us to convey products and destinations with such style and enthusiasm. It's that simple. And it's that complex.

"WE'LL BE DELIGHTED to meet with you, to discuss your needs, and to prepare and present a tailor-made program. Call, write, fax or e-mail us at gweill@geoffreyweill.com and we'll happily tell you how we think we can help."