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Our Services...
We’re a full-service public relations firm specializing in one field, and one field only: tourism, travel and hospitality. Because word gets around that we do a good job, we’re periodically invited to bid for accounts in other fields. We always say “no thanks,” because it’s the tourism business that we know inside-out, and that is where our strengths lie.
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Our Services...
Some clients hire us to undertake a prescribed task, others hire us to handle all their promotional activities, including marketing and advertising. Here’s what we can do:
CLASSIC PUBLIC RELATIONS SERVICES
- Formulating and implementing overall strategies
- Nationwide and worldwide media contact – print, electronic and web
- Overseeing and executing hosting programs
- Press Releases – by mail and/or e-mail
- Writing – from releases to articles to speeches to lectures
- Creating and maintaining press kits
- Management of daily PR bureau
- Photo-Slide-Image Library and maintenance
- Press Tours: planning, inviting, escorting, following-up
MARKETING
- All aspects from marketing counsel to implementation of multi-faceted programs
CRISIS MANAGEMENT
- Assessing problems
- Designating spokespersons
- Telling the truth
- Controlling the damage
- Devising strategies to continue promoting, all the while diverting attention from the crisis
COLLATERAL
- Brochures and newsletters, including conception, writing, design, proofing, production
MEDIA TOURS
- Nationwide U.S. media tours (print and electronic)
- Satellite media tours
CELEBRITIES
- Identifying and inviting
- Escorting and hand-holding
WEB-SITES
- Design, creation
- Writing and maintenance
- Creation of on-line press rooms and information updates
PRESENTATIONS
From conception, to theme, to writing, to design, to execution
- Power Point
- Multi-media
- Laser
- CD-Rom
MEDIA TRAINING
Interviewee techniques for:
- Telephone
- Radio
- Television
- One-on-One
SEMINARS
- Planning
- Conception and structure
- All arrangements
- Execution
- Post-seminar follow-up
EVENTS
- Press conferences
- Receptions
- Dinners – from a dinner-party for the Minister of Tourism to a gala for 2,500…
SPECIAL EVENTS
- Award Galas
- Major receptions
- ASTA, Motivation Show, ILTM, WTM, ITB, Indaba special projects
EXHIBITIONS
- Design and conception of exhibits
- Full staffing
GRAPHIC DESIGN
- Invitations
- Brochures
- Posters
- Special promotions
ADVERTISING
- Advertising counsel to existing clients
- Full-service advertising services, from stellar creative work, to media-planning, to media-buying.
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